10/9/2023 0 Comments Mtty crashesIt's a great way to reach a lot people at one time. Messages from employers "reach them, their family, their neighbors, their friends. ![]() "Employers have tremendous reach," said Minnesota Safety Council President Paul Aasen. Roads have changed in a "tragic and horrific way," said Mike Hanson, director of the Office of Traffic Safety, leading traffic safety officials to augment traditional enforcement campaigns by leaning on employers to help curb dangerous driving. It also comes as law enforcement has seen a huge uptick in speeding and other risky driving behaviors that coincided with the onset of the pandemic. ![]() ![]() The tactic comes as Minnesota closes in on 400 traffic deaths for the year and is on pace to record its most traffic fatalities since 2007. Public safety officials alarmed by the dramatic rise in fatal motor vehicle crashes in Minnesota are turning to employers for help in spreading the word about the need for safe driving.
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